Shopping Online for Hot Infomercial Products

About 30 years ago, someone had the idea that we would sit in front of our TV and shop. Turns out they were right. Ever heard of HSN or QVC?

Then someone else had the idea that we would buy a product after watching a quick 30-second pitch on TV. Ever heard of Billy Mays, Ron Popeil, Chef Tony or Debbie Meyer? These guys & gals helped turn infomercial products into a $100 billion industry.

Shopping online for hot infomercial products today is easier than ever, but in some cases it can be just as big a hassle as calling that 800-number & waiting several weeks for delivery. But the convenience of shopping online in the virtual world is not always perfect either.

Here are 5 tips to avoid hassles & surprises when shopping online for hot infomercial products:

SHIPPING TIME: When purchasing infomercial products from TV, shipping time still seems to be the #1 complaint. Waiting 4 – 8 weeks for delivery is not unusual. Buying online can speed up the shipping time, but that’s not always the case. Most legitimate online vendors will proudly post their shipping policies for you to see. Take the time to read & investigate those shipping policies before ordering from any website. In reality, unless a product is back-ordered or out of stock, you shouldn’t have to wait any longer than two weeks.

CHECK YOUR BUGGY: Telephone operators for infomercial products are very well-trained in the art of up-selling. Upgrades, additional add-on items & even magazine subscriptions have become typical. That $20 item you called for could turn into a $60 or $80 charge in a hurry. And good luck if you have a change of heart & want to adjust your order. Shopping online has the obvious benefit of avoiding these telemarketing professionals & taking control of the buying process. But you should still make sure you carefully examine both your shopping cart & your final invoice for things you didn’t throw in the buggy.

AVOID ROGUE WEBSITES: Unfortunately, this is the down-side to online shopping. Whether you’re shopping for infomercial products or underwear, the virtual online world is always going to present this risk. Before buying from a website, dig deeper into the site to find out who you’re dealing with. Is there a phone number available for you? Do you see a physical address anywhere? Look for a Site-Security Seal. And if the site doesn’t look professional, it probably isn’t. It’s only fair to know who you’re dealing with & how to get in touch with them.

PROTECT YOUR PERSONAL INFORMATION: Some infomercial companies out-source their call-center activities to companies whose policy is to collect & sell personal information. It isn’t unheard of in the online world either. Make sure you review the company’s “Privacy Policy.” And if one doesn’t exist, click away as fast as you can. A good practice is to look for a “site-security seal” from a reputable company. This seal is like an insurance policy in the event of a security breach.

DON”T BE FOOLED BY CONVENIENCE: The last time I tried to order an infomercial product from an 800-number, it took 45-minutes for one simple purchase. The convenience factor is always going to tip in favor of shopping online. Just a few clicks and you’re out the door with no pushy sales clerk or operator to occupy your time. Shopping online puts the customer in charge & that’s always a plus. But, just because it’s convenient, don’t let that stop you from making sure you’re buying from a company that respects you as a customer & wants you to come back, just like the store on Main Street.

BOTTOM LINE: When you’re shopping online for that hot infomercial product, take just a minute to research the website. Review their shipping policies, make sure the website is legitimate & check for their Privacy Policy before even thinking about buying. Because, as they say, “a smart shopper is always a happy shopper.”

Leave a Reply